Michael Gray gives a simple talk on Wordpress SEO, and how important it is to structure your content properly from the start. This video shows you how to improve your sites “readability” to search engines by organizing your content with specific focus to structure and avoiding duplicate content and other penalties.

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Matt Cutts from Google discusses the importance of image alt tags and why they are important. This video is a year old but still relevant. A growing number of people in the SEO community are abandoning alt tag optimization all together, but I still think it is important, and at worse can’t hurt.

CMS system such as Wordpress make it very easy to generante and manage your image’s alt tags.

 

Rand Fishkin gives an overview of his SMX presentation in this interview by WebProNews. HE discusses H1 Tags being less important than people think, as opposed to the Title tag that is still very important.

Rand points out keyword usage on the page has a low relevance correlation and low importance in the overall Google algorithm. The number of unique domains and anchor text used to link to your site are still the most important elements in ranking for the term or phrases you are targeting. He points out W3c compliant pages aren’t really important, but can’t hurt.

The best part of the video comes when Rand starts talking about the growing importance of social media and reputation in search relevance.

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