Christoph Cemper presentation from the Budapest Affiliate Conference in 2009. He gives a great presentation on back links, no follow, page rank, and their importance, or non importance in search relevance.
Christoph, owner of Cemper Internet Marketing Services, has been a visible force in Link Building and SEO for the past 5 or 6 years. He’s responsive on his YouTube channel and has a cool Q&A series going that is awesome.
Playlist Length: Approx 28 minutes
* Anyone who uses the phrase “shit links, shitty sites, shit ##” in presentations and videos gains a few points in my book.
Listen to the SEOfool dole out some good advice on using keywords in your domain for ranking. I know for a fact this has a huge effect on your ranking, especially for longer tail searches.
I think you can combine 3 keywords together from any popular long tail phrase for maximum ranking power, however SEO fool seems to think only 1 keyword is a good idea. I have had good results with 3, so SEOfool might need to try using more. Still a good video and pretty much spot on in every other aspect.